In an effort to increase the popularity of its iAds and attract smaller companies log on, Apple has reduced the minimum advertising spend half the IADs interface from 1 million to $ 500 000 dollars. It is hoped that the new price for interactive advertising will help you to fill in the slots and renewal of existing contracts for a service, which is the rumored "hurting" after his strong start.
A report published earlier this month, it was stated the Apple game to sell advertising, but the IADs interface digital Daily's John Paczkowski says the company's lower price to "reverse the trend, placing multiple markers on the platform, and a growing portion of their annual ad spending on the Apple."
Although the iAds launched with incredible interest from some large advertisers, the reason for the decline in popularity, it is believed that, due to Apple's strict control over the advertisements, which caused a delay in the implementation of the Active Directory Directory service on the market and has rozladilo many advertisers.
It's not only Apple, who wants to service success, but
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